Corporate | Security & IP
Chinese healthcare company testing and analysing solution during a global pandemic – Concerning data security, company ownership and IP litigation.
Challenge
A leading Chinese healthcare company was an important part of a testing and analysis solution during a global pandemic. At the same time this placed the company in a number of spotlights concerning data security, company ownership and IP litigation.
Solution
A current Partner with YourBoard worked with company executives in legal, regulatory and communications to map out scenario planning and develop responses to major issues that might impact the company’s license to operate. In addition, our Partner put together a global communications team to achieve top tier media interview opportunities for company executives in the US, Europe and Asia to help build a stronger international media profile of the company.
Outcome
The company was in a much stronger position to defend itself with fact-based narrative, scenario planning and the opportunity to lead the debate.
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