Corporate | Communications
Korean chaebol CEO investigated by the Korean authorities Interview coaching ahead of a major interview with a global financial publication.
Challenge
The CEO of a Korean chaebol being investigated by the Korean authorities required interview coaching ahead of a major interview with a global financial publication.
Solution
An adviser who is now a Partner with YourBoard, undertook extensive media coaching with the CEO, including recording interviews for playback and critique, and coaching on how to handle difficult questions.
Outcome
This one-on-one coaching enabled the CEO to be well-prepared for the interview and the specific style of questioning of the reporter and publication.
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