Corporate | Finance
Strategic positioning of a China new economy financial management business ahead of a planned IPO on the Hong Kong Stock Exchange.
Challenge
Strategic positioning of a China new economy financial management business ahead of a planned IPO on the Hong Kong Stock Exchange, and at a time when market sentiment was muted.
Solution
A consultant who is now a Partner at YourBoard led a team that worked closely with the in-house executives from the company based in Hong Kong and Beijing. The team developed and implemented media and stakeholder communications permissible during the IPO process, risk and crisis scenario communication planning, and event management on listing day.
Outcome
The company successfully listed on the Hong Kong Stock Exchange and positioned itself for future growth with China’s new economy companies.
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