GO-TO MARKET STRATEGY, DIGITAL TRANSFORMATION, WORKING CAPITAL ADVISORY
About
Singular focus and track record in enabling the growth of companies globally. 25 years of experience in strategy implementation, digital transformation, proposition development, sales and P&L management across cash management, trade finance and commercial banking. Delivered P&L across different geography, culture and language gained in Singapore, Hong Kong, Malaysia, Brazil and China. Start-up pioneer, change agent, restructurer, business builder, strategist, cost and control driver.
Relevant Work Experience
PROGRAM DIRECTOR GREATER BAY AREA | HSBC COMMERCIAL BANKING ASIA PACIFIC
- Led Go-to Market Strategy in Pivot to Asia Strategic Initiative
- Shaped and led at pace a senior Programme Team from diverse backgrounds and experiences
- Delivered HSBCnet Lite (quoted in external investor update) in 5 months to compete in GBA
- Delivered integrated client and channel onboarding with reduction in token delivery
- Launched HK-GBA fast transfers – 2 hours value dating for transfers which was a market leading capability
REGIONAL HEAD BUSINESS MANAGEMENT | HSBC COMMERCIAL BANKING ASIA PACIFIC
- Launched Pioneer proposition across the region to capture high-growth SMEs in the new economy sectors
- Delivered SME cross-border referral framework and enhanced support for SME sites
CO-ACCOUNTABLE EXECUTIVE DIGITAL BUSINESS BANKING | HSBC COMMERCIAL BANKING ASIA PACIFIC
- Co-led Digital Business Banking which delivered more than 10 new digital assets (Ask Amy, WeChat, E-Forms etc.)
- Key achievements are first commercial bank to introduce chat bot, digital onboarding journey, digital servicing including WeChat for Chinese customers, digital self service for amendments to company structures and signatories, digital corporate card fulfilment, omni-channel servicing combining chat bot, live chat and contact centre, most active participant in HKMA Sandbox
- Changed market perception of HSBC to be digitally-savvy, and won awards (Bloomberg)
- Delivered mobile platform while migrating to new platform
COUNTRY LEADERSHIP WORKING CAPITAL ADVISORY | HSBC CASH MANAGEMENT AND TRADE FINANCE, SINGAPORE, HONG KONG, MALAYSIA AND BRAZIL
- Pioneered the growth of Cash Management in Singapore
- Won the first and most significant million-dollar regional cash management mandate which propelled HSBC into the top league of the cash management industry
- Won a full Accounts Receivables with Reconciliation mandate to accelerate DSO for a consumer electronics MNC
- Lifted Trade Finance Brazil to the next level
- Increased revenue and market share when the economy and trade market contracted
- Achieved 1st (from 5th) for best trade bank in an independent corporate survey in 2012
Qualifications
- MSc Applied Finance, National University of Singapore
- B Accountancy, Nanyang Technological University
- FT Non-Executive Director Diploma