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Philip Rwankole

MARKETING & DIGITAL STRATEGY

About

12 years of digital marketing experience helping brands develop strategies that are cost-effective and adaptable to an ever-evolving marketing landscape.

Relevant Work Experience

FOUNDER, LOST TRIBE AGENCY, DIGITAL MARKETING AGENCY

  • Designing user-centered websites for clients across numerous industries
  • Creating marketing collateral and sales presentation decks
  • Managing multiple digital brands and social media profiles for clients with specific goals in mind
  • Setting up, optimizing and reporting Google Ad campaigns
  • Providing high resolution photography for client print and digital marketing collateral

FOUNDER, LOST TRIBE TRAVEL, DIGITAL PLATFORM

  • Designing the brand, website and social media content strategy
  • Creating and executing multi platform annual content calendars
  • Increasing readership among key demographic of 24-39 year old travel influencers
  • Growing a dedicated audience on social media platforms: Instagram, Pinterest, Twitter
  • Utilizing social platforms to build awareness and extend the reach of content pieces
  • Travelling to over 30 countries to produce high quality content for clients and tourism authorities
  • Working with 70 hotels around the world to create shareable web and social media content
  • Collaborated with Tourism boards to highlight destinations and attractions in need of promotion¬†

DIGITAL MARKETING STRATEGIST, TORONTO STAR

  • Partnered effectively with sales reps to build integrated digital marketing solutions
  • Built customized sales presentation decks based on industry and client research to inform product and budget recommendations
  • Increased revenue year over year digital budgets in Q4 2015 and Q1 2016 by over 20%
  • Demonstrated a strategic sales approach based on strong client and industry research trends
  • Communicated effectively with internal and external clients in order to manage expectations, establish timelines and deliver on desired outcomes
Qualifications
  • BA, Social Sciences
  • Hubspot Inbound Marketing Certification
  • Google Ads Search Certification
  • Google Ads Display Certification