MARKETING & DIGITAL STRATEGY
About
12 years of digital marketing experience helping brands develop strategies that are cost-effective and adaptable to an ever-evolving marketing landscape.
Relevant Work Experience
- Designing user-centered websites for clients across numerous industries
- Creating marketing collateral and sales presentation decks
- Managing multiple digital brands and social media profiles for clients with specific goals in mind
- Setting up, optimizing and reporting Google Ad campaigns
- Providing high resolution photography for client print and digital marketing collateral
- Designing the brand, website and social media content strategy
- Creating and executing multi platform annual content calendars
- Increasing readership among key demographic of 24-39 year old travel influencers
- Growing a dedicated audience on social media platforms: Instagram, Pinterest, Twitter
- Utilizing social platforms to build awareness and extend the reach of content pieces
- Travelling to over 30 countries to produce high quality content for clients and tourism authorities
- Working with 70 hotels around the world to create shareable web and social media content
- Collaborated with Tourism boards to highlight destinations and attractions in need of promotion
DIGITAL MARKETING STRATEGIST, TORONTO STAR
- Partnered effectively with sales reps to build integrated digital marketing solutions
- Built customized sales presentation decks based on industry and client research to inform product and budget recommendations
- Increased revenue year over year digital budgets in Q4 2015 and Q1 2016 by over 20%
- Demonstrated a strategic sales approach based on strong client and industry research trends
- Communicated effectively with internal and external clients in order to manage expectations, establish timelines and deliver on desired outcomes
Qualifications
- BA, Social Sciences
- Hubspot Inbound Marketing Certification
- Google Ads Search Certification
- Google Ads Display Certification